This Privacy Policy for PRIMULA (doing business as PRIMULA LLC, an US company, its registeredoffice at 931 Worcesterstreet, Natick, MA 01760)(“we”, "us", or "our") describes how we process yourpersonal data when you use our products and services, for example when you:
‍
• Visit and use https://www.primulalaser.com/;
• Interact with us in other appropriate ways,including sales, marketing, etc.

Maintaining your privacy is our top priority.This Privacy Policy applies only to our online activities and is valid forvisitors to our website with respect to the information they have shared and/orcollected at https://www.primulalaser.com/. This policy does not apply to anyinformation collected offline or through channels other than this website.

By using PRIMULA, you consent to the collection anduse of information in accordance with the terms of this Privacy Policy.

INFORMATION WE COLLECT
‍Within this Policy, the User’s Personal Datameans any personal information by which the User can be identified. The userindependently and voluntarily provides data about themselves or third partiesthat they legally represent when registering on the website and / or for otherservices on the website, including, but not limited to, the followinginformation:name, mobile phone number, email address, etc.

At the same time, we have the right, but arenot obliged to verify the accuracy of personal information provided by Usersand do not exercise control over their legal authority. The User is solelyresponsible for providing false information.

INFORMATION COLLECTEDAUTOMATICALLY
‍In addition to personal information, PRIMULA collects data that is not directlyrelated to a specific person. PRIMULA may collect, use, transfer, and disclose thisinformation for any purpose.

Non-personal information is data that isautomatically transmitted to the website during its use using the softwareinstalled on the user’s device, including IP addresses, ID numbers, informationfrom cookies, information about the user’s browser (or other program usingaccess to the website), access time, and other information about the User andthird parties, the collection and / or provision of which is specified in thedocuments regulating the procedure for providing services using the website.

When you download and use our mobileapplications or services, PRIMULA automatically receives information about thetype of device you are using, the version of its operating system, andinformation about the location of your mobile device.We do not collect information related to race,nationality, political opinions, religious beliefs, health status, etc.

PURPOSE OF COLLECTINGPERSONAL DATA
‍By agreeing to this Policy, the User, as wellas the persons in whose interests the User agrees to this Policy, express theirconsent to the processing of personal data by PRIMULA and (or) service providers providedthrough the website for the following purposes:
- registration,as well as subsequent authorization in PRIMULA, identification of the User forfuture support
- providingaccess to PRIMULAfunctions, the conclusion of contracts and subsequent fulfillment ofcontractual obligations, confirmation of purchase;
- communicationwith the User by sending notifications, requests, and information regarding theuse of the website, as well as sending email messages about any other eventsrelated to the provision of services within the use of the website;
- improvingthe quality of the website, its usability, developing new products,functionality, services;
- receivinginformation via communication channels about services and offers, as well asabout promotions, presentations, and representations of PRIMULA and its partners;
- transferof data to counterparties (internal and cross-border), third parties in orderto send information about PRIMULA to the User, as well as send promotionalmaterials from its partners;
- sharingdata with PRIMULAaffiliates, in which case we will require those affiliates to comply with thisPrivacy Policy. Affiliates include our parent company and any othersubsidiaries, joint venture partners, or other companies that we control orthat are under our common control;
- conductingstatistical and other studies based on depersonalized data.

COOKIES
‍In order to speed up the provision of services,as well as for other purposes provided for in this Policy, registration lines(cookies) are used to identify each User as quickly as possible in order toincrease the speed of work, provide the User with services, evaluate andimprove the effectiveness of advertising, and analyze statistical data, as wellas for security purposes and combatting spam. Information collected throughcookies and other similar technologies is not considered personallyidentifiable.

The User has the ability to accept or refusethe use of cookies by changing their browser settings. However, by refusing theuse of cookies, the User will not be able to use all the features of the PRIMULA website.

LOG FILES
‍We follow the standard procedure for using logfiles. These cookies log visitors when they visit websites. All hostingcompanies do this, as this is part of hosting service analytics. Theinformation collected by the log files includes Internet Protocol (IP)addresses, browser type, Internet Service Provider (ISP), date and time stamp,referring/exit pages, and possibly the number of clicks. They are not linked toany personally identifiable information. The information is intended for trendanalysis, site administration, tracking user movements on the site, andcollecting demographic information.

METHODS AND TERMS OFPROCESSING PERSONAL DATA
‍The processing of the User’s personal dataincludes any action (operation) or set of actions (operations) performed withpersonal data, with or without the use of automation tools. This includescollecting, recording, systematizing, accumulating, storing, clarifying(updating, changing), extracting, using, and transferring (distribution,provision, access) that data, including cross-border transfer, as well as depersonalizing,blocking, deleting, and destroying personal data.

Consent to the processing of personal data isvalid indefinitely, from the moment of obtaining consent (acceptance) from theUser to the terms of this Policy until the User’s withdrawal of consent to theprocessing of personal data for relevant purposes.

SHARING INFORMATIONWITH THIRD PARTIESThe confidentiality of Users’ personal data ismaintained. PRIMULA has theright to transfer the User’s personal data to third parties in the followingcases:
- if the user has expressed his consent to such actions;
- if the transfer is necessary as part of the User’s use of the website or for theprovision of the services provided for by it (including payment processing);
- to comply with legal requirements;
- to comply with the requirements of legal proceedings or at the request ofgovernment agencies or other countries for the purposes of national security,law enforcement, and other publicly important purposes;
- inthe event of a reorganization, merger, or sale of PRIMULA;
- to ensure the rights and legitimate interests of the User;
- to ensure the ability to protect the rights and legitimate interests of PRIMULA or third parties in cases where theUser violates the terms of this Policy.

The User is aware that PRIMULA may transfer their data to anycountry in the world, including the United States and other countries, incompliance with the principles and requirements for protecting confidentialinformation when transferring personal data (both internal and cross-border),including further transfer of obligations.

USER RIGHTS
‍The user has the right, at any time, to ask PRIMULA not to process their personal datafor various purposes, such as advertising. This can be done by sending awritten statement (signed by the User) to PRIMULA’s address by regular mail.

Right to object to data processing. If the User has decided to withdraw theirConsent to the processing of their personal data, then it is enough for them tosend a written application to PRIMULA in the manner described above.

In case of withdrawal of consent to theprocessing of personal data, all information received from the User, includinglogin and password, is deleted within thirty days of the date of receipt ofsaid withdrawal, after which the User will not have access to the website with itshelp.Right to unsubscribe. When issuing an electronic ticket(or in a personal account), the PRIMULA website provides the User with the opportunityto agree or refuse to receive information about PRIMULA news and promotions (advertisingmailing list). If the User does not provide their consent, PRIMULA will not send the User informationabout its offers/news and promotions.

However, even if consent is withdrawn by theUser or the consent of the User is absent, PRIMULA reserves the right to inform theUser about important administrative changes – about changes in the privacypolicy or user agreement (offer), as well as others.

Right to view and change data. The user has the right to view thedata in their personal account on the website and change it at will.

Right to erasure (oblivion) of data. The User’s data will be deleted byus upon receipt of a written request sent to PRIMULA by the User in the manner describedabove. If we are unable to satisfy the User’s request due to legalrequirements, this will be reported additionally. 

Right to portability of personal data. The User has the right to demand (byrequest in writing) that their personal data be transferred to them (the User)or a third party, and we will provide it to the User in a structured /typewritten version (possible only if this is technically possible and informationcan be processed via automation).

Right to restriction of data processing. At the User’s written request(sent to PRIMULA in themanner described above), we can restrict the processing of their data in caseswhere it is necessary to establish its accuracy, in cases of illegal use (butthe User is against the deletion of data), in cases when the need for dataprocessing has disappeared, the data is processed without the consent of theUser.

Right of access. Based on a written request from the User, PRIMULA will provide a copy of all theUser’s available personal data and confirm the legality of processing it.

PROTECTION OF PERSONALINFORMATION
‍PRIMULA applies necessary and adequateorganizational and technical measures complying with market standards in orderto protect Users’ personal data from unauthorized or accidental access,destruction, modification, blocking, copying, and distribution, as well as toprevent third parties from using it illegally.